Maintaining a clean database is imperative to managing a successful business using direct mail. By correcting or deleting inaccurate records, more of your direct mail pieces are delivered to the right audience, thus increasing your response and return on investment. OneIMS Data Group offers a wide range of data hygiene solutions to help your company improve the quality of your internal customer database so that you can focus on your communication to them.
The NCOA database is based on information submitted to the United States Postal Service from individuals, families, and businesses that are changing their place of residence or business location. At a minimum we recommend that you process your databases at least once a year; however our experienced Account Managers can help plan a schedule that works best for you.
PCOA (Proprietary Change of Address) can be used in conjunction with NCOA to discover even more change of addresses that can be used to update your mailing list. Unlike the NCOA file which is maintained and controlled by the United States Post Office, the PCOA file is a compiled file that is created from multiple, private companies and sources. Approximately 26 sources are used in creating the PCOA file which contains close to 150 million change-of-address records for the past 4 years. On average we can provide you with 50% - 75% more moves.
Second Generation Delivery Sequence File identifies the validity of a given address DSF2 (Identifies Deliverable Addresses and Specific Addresses) is a data file that contains all domestic addresses serviced by the U.S. Postal Service. Each address is a separate record on the file that conforms to all USPS addressing standards. The DSF2 process does not provide change of address information. As the clients use our DSF2 services, it helps reduce the amount of undeliverable-as-addressed (UAA) pieces, which saves clients money, and results in more efficient mailing programs
Merge/Purge- Merge/Purge processing allows you to update, delete or retain duplicate information among databases. Our tailored analytic reporting ensures you receive the output results you want.
Geo Coding- Geo Coding provides latitude/longitude coordinates and Census tract and block numbers to the addresses in your database. This allows you to map your customer locations, analyze market penetration, and link addresses to the 2000 Census marketing data.
Radius Processing- This process gives you the ability to target prospects or clients located within a specific geographical radius.
Custom Processing- Our full-service processing capabilities includes file conversions, data normalization, genderization, splitting names, parsing fields, establishing file intersections and much more.
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